Angebote zu "Research" (567 Treffer)

Quantitative Marketing Research als Buch von
44,99 € *
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Quantitative Marketing Research:

Anbieter: Hugendubel.de
Stand: 07.08.2019
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Review of Marketing Research als Buch von
155,99 € *
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Review of Marketing Research:

Anbieter: Hugendubel.de
Stand: 07.08.2019
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Review of Marketing Research als Buch von
142,99 € *
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Review of Marketing Research:Volume 4

Anbieter: Hugendubel.de
Stand: 07.08.2019
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International Marketing Research als Buch von
159,49 € *
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International Marketing Research:Opportunities and Challenges in the 21st Century

Anbieter: Hugendubel.de
Stand: 07.08.2019
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R For Marketing Research and Analytics
55,99 € *
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The 2nd edition of R for Marketing Research and Analytics continues to be the best place to learn R for marketing research. This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications. The 2nd edition increases the book´s utility for students and instructors with the inclusion of exercises and classroom slides. At the same time, it retains all of the features that make it a vital resource for practitioners: non-mathematical exposition, examples modeled on real world marketing problems, intuitive guidance on research methods, and immediately applicable code.

Anbieter: buecher.de
Stand: 31.07.2019
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Marketing Research - Iacobucci, Dawn
14,39 € *
zzgl. 3,99 € Versand
Anbieter: reBuy.de
Stand: 17.08.2019
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Marketing Research als Buch von Jiri Urbanek
54,90 € *
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Marketing Research: Jiri Urbanek

Anbieter: Hugendubel.de
Stand: 07.08.2019
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Marketing Research als Buch von Parth Mehta
39,90 € *
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Marketing Research:A comparative research Parth Mehta

Anbieter: Hugendubel.de
Stand: 07.08.2019
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Review of Marketing Research als eBook Download...
47,49 € *
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(47,49 € / in stock)

Review of Marketing Research:Volume 2

Anbieter: Hugendubel.de
Stand: 08.08.2019
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