Chatter Marketing:Putting the Relationship Back in Customer Relationship Management Neil Rosen
Hospitality Marketing: Neil Wearne, Alison Morrison
Marketing in Evolution:Essays in Honour of Michael J. Baker Neil Hoodd
Put into practice today´s winning strategy for achieving success in high-end sales! The SPIN Selling Fieldbook is your guide to the method that has revolutionized big-ticket sales in the United States and globally. It´s the method being used by one-half of all Fortune 500 companies to train their sales forces, and here´s the interactive, hands-on field book that provides the practical tools you need to put this revolutionary method into actionimmediately. The SPIN Selling Fieldbook includes: Individual diagnostic exercises Illustrative case studies from leading companies Practical planning suggestions Provocative questionnaires Practice sessions to prepare you for dealing with challenging selling situations Written by the pioneering author of the original bestseller, SPIN Selling, this book is aimed at making implementation easy for companies that have not yet established SPIN techniques. It will also enable companies that are already using the method to reinforce SPIN methods in the field and in coaching sessions.
Provides a set of practical techniques which have been tried in many of today´s leading companies with dramatic improvements to sales performance. This text makes the spin-selling method available in paperback and includes a new preface by the author.
Develop Your Marketing Skills:1. Auflage Neil Richardson, Ruth M Gosnay
Marketing Pocketbook:4th Edition Neil Russell-Jones