This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer´s desire for (1) fewer intrusive, hard-sell marketing messages, and (2) more value-focused messages, independent of calls for purchase.Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers´ needs and move more product than ever. 1. Language: English. Narrator: Bruce Reizen. Audio sample: http://samples.audible.de/bk/brll/001871/bk_brll_001871_sample.mp3. Digital audiobook in aax.
Learn powerful online marketing strategies & tactics for your business Have you found yourself frustrated by the complexities involved with marketing your business on the web? Have you felt overwhelmed, lost, or even upset, at times, thinking about the difficulties woven into the fabric of online marketing? Does the mere thought of engaging in this highly technical field seem daunting to you? If you answered yes to any of the above questions, don´t worry, because you´re not alone. The majority of small business owners suffer from a general lack of understanding when it comes to marketing on the web. Although we might be experts in conducting online searches to find the information we´re seeking, we have a hard time positioning our businesses for visibility on the same search engines. Why is that? Online marketing is a field replete with information, some of it good, some of it outdated, and some of it downright bad. What´s more, due to the uncanny evolution of the web, things have been changing at an astounding rate. What used to work just a few short years ago might no longer work today. Understand how to build authority, boost visibility, and grow sales. In Web 4.0 Marketing: The Black Book of Powerful Online Marketing Strategies & Tactics, not only will you develop an understanding for the principles that govern online marketing, learn to build your site´s authority, and boost its visibility, but you´ll also learn how to harness this information to grow your online sales. We all know that, by mastering the skill of online marketing, we can take our businesses to the next level. In the first quarter of 2014, 198 million US consumers bought something online, which translates to roughly 78% of the 15-and-over population. And that number is only rising with each passing year. Without a true understanding of this knowledge, we´ll simply be caught in the wind. 1. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/039443/bk_acx0_039443_sample.mp3. Digital audiobook in aax.
The term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results. Robert Glazer, a leader in the affiliate marketing industry for more than a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this audiobook offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices. When used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential. 1. Language: English. Narrator: Greg Tremblay. Audio sample: http://samples.audible.de/bk/acx0/119353/bk_acx0_119353_sample.mp3. Digital audiobook in aax.
Compete in the digital world with pragmatic strategies for success. Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today´s digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This audiobook provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn´t necessarily mean knowing what comes next. This book shows you how to compete in today´s market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today´s customer is savvy, with more options than ever before. It´s critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one - what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success. 1. Language: English. Narrator: Walter Dixon. Audio sample: http://samples.audible.de/bk/gdan/002234/bk_gdan_002234_sample.mp3. Digital audiobook in aax.
Create and maintain a successful social media strategy for your business. Today, a large number of companies still don´t have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create - and execute upon - their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy. Outlines preparation for, mechanics of, and maintenance of a successful social media. Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the ´´AdAge Top 100 Global Marketing Blog´´, Windmill Networking, and a global social media speaker. Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer´s advice, and you´ll be able to do it yourself - and do it right. 1. Language: English. Narrator: Neal Schaffer. Audio sample: http://samples.audible.de/bk/adbl/015638/bk_adbl_015638_sample.mp3. Digital audiobook in aax.
So many bloggers, marketers, and entrepreneur don’t fully realize how a blog can become a gold mine. They think of blogging as a useless and outdated activity because they don’t comprehend that a blog is one of the most available and profitable sales tools, and it will remain one of the tops for many years.Besides being an SEO expert and a writer, Mark Gray is a successful online marketer. So his main focus is obviously about making money exploiting organic and paid traffic.The goal of this practical manual is to help students make a structured blog and finally understand how to monetize it.What these manuals don´t include:The evolution of blogging - because no one cares, and it can be easily found online.How to make a blog in an in-depth way - because this is not a geek audiobook.Techniques that can´t be monetized - because my students want to make more money, and dumb theories do not help.Unprofitable methods - because my students do not want to lose their time and money.Pointless information.Outdated strategies.Stupid and useless tips.These smart manuals will provide you with all the really practicable steps to get your blog profitable.What these manuals include:Q&A - to get more awareness and to understand the various terms and acronyms.How to choose the right niche - based on sellable products.How to create a high-impact brand - communicate coherency.How to really monetize blogs - which path you want to take.How to build a marketing ecosystem - built on your blog.How to start a profitable blog - and how to improve it.How to improve SEO ranking - be more Google-friendly with five smart techniques.How to exploit Facebook integration - create engagement and get boosted.How to create a high-ROI campaign - with persuasive copy.How to choose the righ 1. Language: English. Narrator: Timothy Brandolino. Audio sample: http://samples.audible.de/bk/acx0/130292/bk_acx0_130292_sample.mp3. Digital audiobook in aax.
Food consumption is a significant and complex social activity - and what a society chooses to feed its children reveals much about its tastes and ideas regarding health. In this groundbreaking historical work, Amy Bentley explores how the invention of commercial baby food shaped American notions of infancy and influenced the evolution of parental and pediatric care. Until the late 19th century, infants were almost exclusively fed breast milk. But over the course of a few short decades, Americans began feeding their babies formula and solid foods, frequently as early as a few weeks after birth. By the 1950s, commercial baby food had become emblematic of all things modern in postwar America. Little jars of baby food were thought to resolve a multitude of problems in the domestic sphere: They reduced parental anxieties about nutrition and health; they made caretakers feel empowered; and they offered women entering the workforce an irresistible convenience. But these baby food products laden with sugar, salt, and starch also became a gateway to the industrialized diet that blossomed during this period. Today, baby food continues to be shaped by medical, commercial, and parenting trends. Baby food producers now contend with health and nutrition problems as well as the rise of alternative food movements. All of this matters because, as the author suggests, it´s during infancy that American palates become acclimated to tastes and textures, including those of highly processed, minimally nutritious, and calorie-dense industrial food products. 1. Language: English. Narrator: Therese Plummer. Audio sample: http://samples.audible.de/bk/adbl/021187/bk_adbl_021187_sample.mp3. Digital audiobook in aax.
His winning percentage was well above Jordan’s shooting average or Woods’s domination of golf tournaments. And he sold products and drew spectators like no one had ever done. He was hands down the most famous athlete in America’s most popular spectator sport, and exactly one hundred years ago you would have been hard pressed to find anybody in the country who didn’t know his name. He was Dan Patch, and he was a racehorse. At the turn of the last century, harness racing drew larger crowds and offered bigger paychecks than any other sport. Its stars were household names, and Dan Patch was both the most celebrated and the richest. As successful as he was on the track, Dan Patch was also America’s first ´´marketing machine”: the horse who could sell cigars, washing machines, stoves, automobiles, and animal feed, just by the presence of his name and photograph. The Best There Ever Was examines the evolution of sports marketing through the lives of Dan Patch and the three men who owned him: an Indiana breeder, Dan Messner; M. E. Sturgis, who sold the horse for $20,000 (a fortune in those days) and spent the rest of his life trying to buy him back; and Marion W. Savage of Minneapolis, whose entrepreneurial skills presaged today’s sports marketing geniuses. Any athlete who can draw a 90,000-person crowd, offer up world records, and then sell a coal stove with his name on it may well be the best by anybody’s standards. A fun and fascinating listen for sports lovers. 1. Language: English. Narrator: Rob Gorden. Audio sample: http://samples.audible.de/bk/adbl/014959/bk_adbl_014959_sample.mp3. Digital audiobook in aax.
While the first two editions of How Cool Brands Stay Hot focused exclusively on Generation Y (Millennials), this fully revised third edition looks at both Generations Y and Z. Using new market research to map and quantify the spending power of Generation Z, branding experts Joeri Van den Bergh and Mattias Behrer provide hard evidence on the impact of this generation and suggest ways to market effectively to them. The book reveals how Millennials think, feel, and behave, and discusses how recent developments such as the recession, mobile marketing, and purchasing, and the adaptation and evolution of social media, have impacted Generation Y. All the chapters offer new case studies and interviews, from companies such as H&M, Forever 21, and Converse, as well as updated facts, figures, and research. 1. Language: English. Narrator: Tim Paige. Audio sample: http://samples.audible.de/bk/brll/011846/bk_brll_011846_sample.mp3. Digital audiobook in aax.