Angebote zu "Confluence" (20 Treffer)

Kategorien

Shops

Marketing at the Confluence between Entertainme...
244,59 € *
ggf. zzgl. Versand

Erscheinungsdatum: 09.09.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Inhalt: 2 Taschenbücher, Titel: Marketing at the Confluence between Entertainment and Analytics, Titelzusatz: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress, Auflage: Softcover reprint of the original 1st ed. 2017, Redaktion: Rossi, Patricia, Verlag: Springer International Publishing, Sprache: Englisch, Schlagworte: Strategisches Management // Marketing und Vertrieb, Rubrik: Wirtschaft // Management, Seiten: 1684, Informationen: Paperback, Gewicht: 2499 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 11.08.2020
Zum Angebot
Marketing at the Confluence between Entertainme...
268,89 € *
ggf. zzgl. Versand

Erscheinungsdatum: 09.09.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Inhalt: 2 Taschenbücher, Titel: Marketing at the Confluence between Entertainment and Analytics, Titelzusatz: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress, Auflage: Softcover reprint of the original 1st ed. 2017, Redaktion: Rossi, Patricia, Verlag: Springer International Publishing, Sprache: Englisch, Schlagworte: Strategisches Management // Marketing und Vertrieb, Rubrik: Wirtschaft // Management, Seiten: 1684, Informationen: Paperback, Gewicht: 2499 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 11.08.2020
Zum Angebot
Marketing at the Confluence between Entertainme...
327,99 € *
ggf. zzgl. Versand

Erscheinungsdatum: 06/2017, Medium: Buch, Einband: Gebunden, Inhalt: 2 Bücher, Titel: Marketing at the Confluence between Entertainment and Analytics, Titelzusatz: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Volume 1 und 2, Redaktion: Rossi, Patricia, Verlag: Springer-Verlag GmbH // Springer International Publishing, Sprache: Englisch, Schlagworte: Management // Strategisches Management // Unternehmensstrategie // Kommunikatives Handeln // Service // Kundendienst // Business // E-Business // Electronic Commerce // E-Commerce // Electronic Marketing // E-Venture // Internet // Marketing // Net Economy // BUSINESS & ECONOMICS // Customer Relations // Management und Managementtechniken, Rubrik: Wirtschaft // Management, Seiten: 1595, Abbildungen: 20 farbige Abbildungen, Bibliographie, Herkunft: GROSSBRITANNIEN (GB), Reihe: Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Gewicht: 2825 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 11.08.2020
Zum Angebot
The Gospel of Sustainability: Media, Market and...
1,30 € *
zzgl. 3,99 € Versand

From organic produce and clothing to socially conscious investing and eco-tourism, the lifestyles of health and sustainability, or LOHAS, movement encompasses diverse products and practices intended to contribute to a more sustainable lifestyle for people and the planet. In The Gospel of Sustainability, Monica M. Emerich explores the contemporary spiritual expression of this green cultural shift at the confluence of the media and the market. This is the first book to qualitatively study the LOHAS marketplace and the development of a discourse of sustainability of the self and the social and natural worlds. Emerich draws on myriad sources related to the notions of mindful consumption found throughout the LOHAS marketplace, including not just products and services but marketing materials, events, lectures, regulatory policies, and conversations with leaders and consumers. These disparate texts, she argues, universally project a spiritual message about personal and planetary health that is in turn reforming capitalism by making consumers more conscious.

Anbieter: reBuy
Stand: 11.08.2020
Zum Angebot
Marketing at the Confluence between Entertainme...
255,49 € *
ggf. zzgl. Versand

Marketing at the Confluence between Entertainment and Analytics ab 255.49 € als pdf eBook: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Aus dem Bereich: eBooks, Wirtschaft,

Anbieter: hugendubel
Stand: 11.08.2020
Zum Angebot
Marketing at the Confluence between Entertainme...
374,49 € *
ggf. zzgl. Versand

Marketing at the Confluence between Entertainment and Analytics ab 374.49 € als gebundene Ausgabe: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Volume 1 und 2. 1st ed. 2017. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 11.08.2020
Zum Angebot
Marketing at the Confluence between Entertainme...
266,49 € *
ggf. zzgl. Versand

Marketing at the Confluence between Entertainment and Analytics ab 266.49 € als Taschenbuch: Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress. Softcover reprint of the original 1st ed. 2017. Aus dem Bereich: Bücher, Wissenschaft, Wirtschaftswissenschaft,

Anbieter: hugendubel
Stand: 11.08.2020
Zum Angebot
Relationship Marketing in the Digital Age (eBoo...
33,69 € *
ggf. zzgl. Versand

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world-including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer-seller relationships.

Anbieter: buecher
Stand: 11.08.2020
Zum Angebot
Relationship Marketing in the Digital Age (eBoo...
33,69 € *
ggf. zzgl. Versand

The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowadays encountering its next upsurge. Due to a confluence of trends driving the global business world-including the transition to service-based economies, faster product commoditization, intensified competition worldwide, growth among emerging markets, aging populations, advertising saturation, and (above all) the digital age-strong customer relationships are more than ever vital to company strategy and performance. Relationship Marketing in the Digital Age provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In seven chapters, divided into two main sections on understanding (Part I) and effectively applying (Part II) relationship marketing, an introductory and a concluding chapter, readers learn how to successfully manage customer-seller relationships.

Anbieter: buecher
Stand: 11.08.2020
Zum Angebot