´´This book is a generous work of genius. The Difference Map is now an essential component for anyone who is serious about doing work that matters, and Bernadette Jiwa is the bright new star to lead us there.´´ (Seth Godin) Marketing is not a department - it´s the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we´re spending more money, to interrupt more people, more often, with messages they don´t care about and don´t pay attention to. We´ve come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder. What if, instead of finding ways to be one step ahead of your competition, you could build and market your business to give people a reason to choose you? What if you could completely reinvent a category or experience? What if you could stop trying to beat the competition, and become the competition? Difference lifts the lid on how brands like Airbnb, Uber and Apple have succeeded by creating difference and gives you a new one-page method for reimagining your business and reinventing your marketing. It helps you to recognize opportunities that create value, to develop products and services that people want, and to matter to your customers. 1. Language: English. Narrator: Bernadette Jiwa. Audio sample: http://samples.audible.de/bk/brll/006129de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
These 555 hot marketing headlines will help you sell more faster! You could be one headline away from a huge new paycheck! If you´re not using these hot headlines for your marketing, you´re missing out on a lot of extra cash! Learn how to: Write headlines that will double your sales. Imagine if you had twice as many sales... how would that make you feel? What would you do with all your extra profits? Blogging headlines that will skyrocket your blog traffic. If you´re a blogger, you have to know that your headlines will bring in more visitors and readers than any other part of your posts! Make sure your headlines will actually attract new readers with these hot blogging headlines. Easy Plug and Play Headline Templates Included are hundreds of headline templates - you can just fill in your niche or main product benefit to create a killer, unique headline that will drive new sales and customers for life! Real Headlines That Have Driven Thousands of New Customers to Businesses Already Not only will you get amazing headline templates to use for your own business, but you´ll also get real, actual headlines that have been used very successfully in past advertising campaigns from Fortune 500 companies to top advertising firms. About the Author Dave Cash is a blogger, entrepreneur, and online marketer. Start using these powerful marketing headlines today to grow your business! Scroll up and click the buy button now. 1. Language: English. Narrator: Dan Culhane. Audio sample: http://samples.audible.de/bk/acx0/065998de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Do you want to know the ѕmаrt email marketing tесhniquе thаt will double your revenue inѕtаntlу? Then, this book is a must-listen for your needs. Yоu´vе heard it bеfоrе: ´´Thе money is in thе list.´´ It´ѕ a соmmоn phrase that iѕ thrown around thе intеrnеt marketing circles еасh аnd еvеrуdау. Fоr newbies trуing to еаrn mоnеу online, thоѕе who are trulу trying to understand whаt this mеаnѕ, they find themselves unable to earn thе kind оf money that many реорlе оnlу dream оf. If you are entering the world of online mаrkеting, then chances are that уоu аlrеаdу knоw that уоu саn´t gеt vеrу far withоut planning and uѕing effective еmаil mаrkеting techniques. Unfortunately, thiѕ is such a broad topic that mаnу people dоn´t еvеn know whеrе tо begin. This book will help you if you are a beginner and also if you have learned by the school of hard knocks to figure some of it out on your own. It iѕ common tо find tесhniquеѕ thаt might аррlу tо ѕоmе induѕtriеѕ оr fields, but whiсh dо not аррlу to оthеrѕ. Look, there is no dоubt that thiѕ is a соnfuѕing аnd often соmрlеx tорiс. Bу fоllоwing ѕоmе соmmоn ѕеnѕе tесhniquеѕ аnd рrасtiсеѕ highlighted in this bооk, уоu rеаllу can mаkе your еmаil marketing саmраign more seamless, less work, and quitе рrоfitаblе. 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/085976de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Invest your time and efforts to master the techniques you will learn in this audiobook, it would surely build you an ever-growing income online. Every day, many affiliates come and go, chasing after programs and the latest marketing technique. This is why more than 95% affiliate marketers never make a real dime in the business. Stay focused and your efforts can pay off very quickly! The Internet is the fastest place today to create instant millionaires and some are not even 30 years old. Will you be the next? 1. Language: English. Narrator: Al Remington. Audio sample: http://samples.audible.de/bk/acx0/028296de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Social media is a fact of life and essential in today´s business world. It is the way the modern world communicates. Everyone from every age group uses social media of some kind. Marketing is the way businesses reach potential customers. In the past, they depended on word-of-mouth, printed ads, television, and radio. Though there is still a place in that realm for marketing, smart business owners know you take your marketing to the people and the people are on social media. It takes some effort to begin. Whether you need to remain a leader in your industry or grow your brand or establish a competitive spot in the market share, social media marketing can make or break you. This guide will teach you some key considerations you need to think about before you set out on your marketing journey. Let´s get started! 1. Language: English. Narrator: J. Scott Bennett. Audio sample: http://samples.audible.de/bk/acx0/041416de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Step-By-Step Methods on How to Get Customers and Generate Leads in Your Network Marketing Company You´re about to discover how to make more money with your network marketing business by creating a loyal customer base. In this audiobook, you´ll learn how to generate leads online and offline. You´ll also learn how to turn those leads into customers that will keep coming back to you, and only you. Win trust of customers effortlessly with these proven steps. In network marketing, you are most successful when you know how to sell. This is because we have to know how to sell in order to teach our teams to sell. This is a very ´´how to book´´. No fluff. Just ideas, methods, and strategies that you can start implementing in your business today! If you want to earn the ´´right now´´ money, you have to know how to generate leads and get customers. Once you get a customer, there should be no reason why you weren´t able to keep them. In the book, the importance of customer service is discussed. Another rep in your company should never be able to take your customers. You have to be the best to get the best customers. And I´ll teach you how, with these proven strategies. Customers are the lifeline of your business. Without sales, you cannot properly train your team or your future team. This book is for network marketers at any level. There are many ideas in the book that are original and can be implemented immediately. Today, with so many distributors, customer loyalty is not easy to get. But if you offer them something no one else can you will build a relationship and reap the benefits. 1. Language: English. Narrator: Jack Chekijian. Audio sample: http://samples.audible.de/bk/acx0/031508de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don´t evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized five years of research with global brands into a set of ´´better practices´´ that weave together both the ´´why´´ and the ´´how´´ of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate why the idea of content creation management will be a core discipline within tomorrow´s marketing strategy and how content-driven experiences can be created, managed, scaled, promoted, and measured in today´s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there. 1. Language: English. Narrator: Robert Rose, Carla Johnson. Audio sample: http://samples.audible.de/bk/acx0/066965de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Many business owners purchase Internet tools which they thought would really be of benefit to their business, but as the drama unfolds they later shelve these tools out of frustration. As we examine the events that led this decision we are going to be amazed! Could it be that they really do not understand the fundamentals of internet business marketing? In dealing with this issue there are tips that can help these business owners make wise decision. But how will adequate knowledge of online business play out in the positive results and the success of the business? Are the benefits so great that it will inspire those who have given up to start over again? To make it an enriching and rewarding experience the business owners must learn the fundamental skills, as they will make similar mistakes that will prove costly. Having knowledge of the tools and the application of how to use each tool will certainly be beneficial. The business owner should also be equipped with the skills and the knowledge of the tools used for running the offline business as the benefits are certainly worth the effort. As the drama unfolds you will discover that a marriage between the offline business and the online business will create an awesome experience for the business owner. But only the business owners have that decision to make. 1. Language: English. Narrator: Clare Feighan. Audio sample: http://samples.audible.de/bk/acx0/027351de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
In order to be a successful real estate investor and entrepreneur you must understand the following principle. Real estate marketing is the business. As a real estate investor you are in the business of marketing first and foremost. Marketing drives the business. It is the fuel that produces the leads and prospects you need to sustain and thrive in your business. Without it you are like a car without gas, you are going nowhere. In his book entitled The Creative Real Estate Marketing Equation: Motivated Sellers + Motivated Buyers = $ real estate marketing expert Omar Johnson shows you step by step how to market your real estate business so that it produces consistent, sustainable and explosive profits. In his book he gives you the ultimate blueprint on how to strategically find motivated sellers and motivated buyers of real estate because they make up the essential part of the equation that translates into dollars. If you are in the arena of creative real estate investing and practice such creative real estate investing strategies such as lease options, owner financing, short sales, wholesaling etc., then this book will serve you well. If you´re into real estate in general and you want to learn some killer real estate marketing strategies that you can immediately apply to your business then this book will also serve you well. For instance, you will learn 50 secret insider techniques and places you can use to start finding motivated sellers deals immediately. You will also learn how to create a killer buyer´s list from scratch and how to master the three stages of the real estate buying process. 1. Language: English. Narrator: Omar Johnson. Audio sample: http://samples.audible.de/bk/acx0/005188de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you´re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively while spreading the word about your products or services. But social media marketing isn´t like traditional marketing - and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social-media expert, teach you the ´´zen” of social media marketing: how to access all the benefits of social media marketing without the stress! With a foreword by New York Times best-selling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy. The Zen of Social Media Marketing is also the last social media guide you´ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you´re always on top of the latest in social media.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Karen White, Patrick Lawlor. Audio sample: http://samples.audible.de/bk/tant/002401de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Making money with CPA is an exciting venture to take part in, especially as you are able to earn money without having to sell products or recruit customers. For many, this factor alone is the very reason why they choose to be a part of the CPA industry, rather than regular affiliate marketing. The CPA guide was written to provide an introduction to CPA, and I encourage you to continue learning about the networks and options available to you. 1. Language: English. Narrator: Al Remington. Audio sample: http://samples.audible.de/bk/acx0/028581de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Increase your understanding of psychological diversity and its impact in business. If you´re in business and love hanging out with other people as much as you can, it´s essential to recognize that not all customers think and feel as you do. Some 25% to 50% of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success. In this groundbreaking report, learn about introverts´ attitudes, behavior, preferences, and beliefs as they pertain to buying and business relationships. Find out which stereotypes of introverts are myths and which correspond to actual tendencies. Discover the implications of introvert leanings for lead generation, face-to-face selling, promotional copy, training, meetings, content marketing, and more. Absorb the insights from four in-depth case studies of business professionals who have developed a deep sensitivity to the needs of introvert clients and colleagues. You´ll learn: Why being an introvert is not a deficiency, a disability or a condition that can be ´´fixed´´ Should you go out of your way to welcome both extroverts and introverts? (Surprisingly, that depends...) The ´´bigger is better´´ bias and how it affects introverts Why aggressive friendliness can backfire with some of your customers The pauses that help introverts participate fully in interactions The importance of trust for introverts Consequences of relying too heavily on what marketers call ´´social proof´´ Extrovert/introvert differences on privacy An alternative to pushy marketing and why it succeeds with introverts Author Marcia Yudkin, who has published over a dozen books on business and communication, estimates that 70-75% percent of her clients over decades have been introverts. Marketing to Introverts incorporates results of surveys and interviews she has cond... 1. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000861de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.