As the biggest website today, Facebook offers a lot of marketing opportunities and benefits that you can take advantage of and even have fun pursuing. However, while investing your time and money on the social network site can lead to a great pay-off, do bear in mind that Facebook is only one tool that you can use to obtain your objectives. Don’t become so focused on this social networking website that you end up ignoring all of the other options available to you to drive traffic to your site, build a community, and generate sales and conversions. Learn more thru this audiobook. ungekürzt. Language: English. Narrator: Steve Ryan. Audio sample: http://samples.audible.de/bk/acx0/025101de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Follow along with fictional insurance agency owner Jim Wakefield as he fights to keep his struggling small business afloat. Slowly and surely, he discovers not only how to find more customers, but also how to retain them for the long-term through loyalty-generating marketing initiatives. During his year of eventual marketing mastery, Jim and his team bond closely as they overcome significant odds to reach a point of growth and sustainability. For clarity, the authors step in at the end of each chapter to provide further explanation and free valuable resources to help you attain the same success as Jim in your own hometown insurance agency...or any other business. The discoveries of fictional agency owner, Jim, and his team are factual and footnoted, and matching results from his activities can be found in hundreds of individual successes that Agency Marketing Machine has helped to produce for clients. ungekürzt. Language: English. Narrator: Jason Leikam. Audio sample: http://samples.audible.de/bk/acx0/089022de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
So you’ve got a product, service, e-commerce site, landing page, information product, or blog - now you just need viewers, users, and customers! Customer acquisition is one of the biggest challenges of building an online business of any kind. It’s become easier to build a product, but it’s as hard as ever to acquire customers. You might have the best product ever, but if no one knows about it, no one can use it, and you won´t be able to build a business. The first step of acquiring customers is generating traffic. Traffic is the first step in the process of converting the billions of Internet users into paying customers. This audiobook is all about how to drive traffic to your site using content marketing! The new marketing. There are a few emerging technology trends happening right now that make it an amazing time to be a marketer. These trends present both opportunities and challenges. There are now billions of people using the Internet. And it’s no longer for just the young and rich. It’s used in emerging markets and by old people too! Not only are people using the Internet, they’re finally starting to get comfortable with buying stuff online. E-commerce penetration of total retail sales in the U.S. was only around eight percent in 2012. There’s still a ton of opportunity for growth! Online retail has strong cost advantages over its offline competition and is rapidly taking share in many categories through better pricing and selection. The cost of building a product and taking it to market has gotten cheaper and easier. What used to take months if not years and millions of dollars now takes weeks (if not less) and thousands of dollars (if not less). New distribution networks such as Twitter and Facebook give us access to hundreds of millions of potential customers at the click of a mouse. For free. The Internet is the great equalizer. Anyone with a message or product that people like can and will be found. ungekürzt. Language: English. Narrator: Andrew J. Mason. Audio sample: http://samples.audible.de/bk/acx0/024038de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
We live in budget-cutting times, and marketing budgets are among the first to get cut. Why? When non-marketing executives take a hard look at the numbers, they often can´t see a tangible link between marketing and overall revenue. So if you´re a marketer today, you´re probably facing the need to do more with less, justify all investments, show results, and still beat the competition. The secret to this balancing act is having - and correctly using - the numbers. Data-Driven Marketing uses simple, non-technical language to help you to master the latest analytical techniques while maximizing your Return on Marketing Investment (ROMI). You´ll take your marketing performance to the next level as you discover: Why more than 80 percent of companies don´t make data-driven marketing decisions (and suffer for it) The 15 key metrics every marketer should know ungekürzt. Language: English. Narrator: Jim Meskemin. Audio sample: http://samples.audible.de/bk/acx0/000977de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Subscriptions are shifting revenues, reshaping markets, and changing our expectations for how we buy things. Have you changed your marketing practices to thrive in this new reality? Subscription Marketing offers creative marketing strategies for sustaining the customer relationships that build long-term success. This book is a practical guide for marketers, start-up executives, customer success management professionals, and executives of establishing businesses adopting or transitioning to a subscription-based model. Completely revised and expanded to reflect the growing subscription economy. This completely revised and expanded edition includes: Updated research and case studies reflecting the rapid growth of subscription-based businesses Real-world examples of effective value nurturing strategies The risks and challenges of subscription marketing If your business has a recurring revenue component, you´ll want to pay attention to how well you´re nurturing subscribers after the sale. This book gives everything you need to align marketing with changing expectations of your customers. ungekürzt. Language: English. Narrator: Anne Janzer. Audio sample: http://samples.audible.de/bk/acx0/086594de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Dr. Tony Alessandra Interviews Scott Zimmerman on One-to-One Marketing. Scott discusses how to match your marketing messages to the wants, needs, and interests of every recipient. He talks about his system for profiling every single customer and prospect so marketing can tailor messages specifically around each and every customer’s needs. Scott says that consistent, individualized follow-up with prospects and customers is the key to sales and marketing success. Language: English. Narrator: Dr. Tony Alessandra. Audio sample: http://samples.audible.de/sp/ales/000024de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The only guide devoted exclusively to social media metrics. Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate to fortune. Listen to this book to determine: Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy How to leverage the time and effort you invest in social media How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired Knowing what works and what doesn´t is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. ungekürzt. Language: English. Narrator: Dan John Miller. Audio sample: http://samples.audible.de/bk/acx0/001971de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Certainly, you have wondered how to use marketing strategies to promote your business. This is a doubtful matter for many entrepreneurs, after all, there are thousands of tools available. And for small businesses, where resources are more limited, the challenges of marketing are much higher. With this in view, the Internet is a cost-effective solution and efficient for small businesses who want to increase the visibility of your business. Daily, we make use of email, we access websites, shop online, we use social networks. However, to have it incorporated into our lives so quickly we forget sometimes that these users present on the Internet are also our customers and consumers. Here we discuss ways and strategies to attract customers! This is the central focus of this book. If you have a small business, you know very well the importance of customers. They are the reason of existence of the business. Henry Ford said ´´It is not the employer who pays the wages, but the customer.´´ Well, as the person responsible for a small business, you are constantly looking for new ways to attract and retain customers. ungekürzt. Language: English. Narrator: Tracy Tupman. Audio sample: http://samples.audible.de/bk/acx0/069731de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Video marketing sounds scary. I know, I used to be terrified of it. I used to think, ´´Oh God, the gear is so expensive, and I have to learn how to become a video editor, and I hate to be on camera, and when I upload videos to YouTube unstable, sociopaths will leave nasty comments that will sabotage my business.´´ But then the recession came, and I quickly realized: video marketing represents the fastest, cheapest, most effective way to get tons of traffic to your website, boost your email list, increase the exposure of your brand, and break through people´s resistance and come to trust you as an authority in your industry. And all it takes is somebody pointing you in the right direction, and helping you avoid some of the more common video marketing mistakes. And that´s what Video Marketing That Doesn´t Suck can help you do. ungekürzt. Language: English. Narrator: Greg Zarcone. Audio sample: http://samples.audible.de/bk/acx0/009584de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Do you want to know the ѕmаrt email marketing tесhniquе thаt will double your revenue inѕtаntlу? Then, this book is a must-listen for your needs. Yоu´vе heard it bеfоrе: ´´Thе money is in thе list.´´ It´ѕ a соmmоn phrase that iѕ thrown around thе intеrnеt marketing circles еасh аnd еvеrуdау. Fоr newbies trуing to еаrn mоnеу online, thоѕе who are trulу trying to understand whаt this mеаnѕ, they find themselves unable to earn thе kind оf money that many реорlе оnlу dream оf. If you are entering the world of online mаrkеting, then chances are that уоu аlrеаdу knоw that уоu саn´t gеt vеrу far withоut planning and uѕing effective еmаil mаrkеting techniques. Unfortunately, thiѕ is such a broad topic that mаnу people dоn´t еvеn know whеrе tо begin. This book will help you if you are a beginner and also if you have learned by the school of hard knocks to figure some of it out on your own. It iѕ common tо find tесhniquеѕ thаt might аррlу tо ѕоmе induѕtriеѕ оr fields, but whiсh dо not аррlу to оthеrѕ. Look, there is no dоubt that thiѕ is a соnfuѕing аnd often соmрlеx tорiс. Bу fоllоwing ѕоmе соmmоn ѕеnѕе tесhniquеѕ аnd рrасtiсеѕ highlighted in this bооk, уоu rеаllу can mаkе your еmаil marketing саmраign more seamless, less work, and quitе рrоfitаblе. ungekürzt. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/085976de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
To grow your business, add ´´People” to Product, Price, Place, and Promotion, the classic elements of marketing. Dave Donelson will show you how to attract their attention, persuade them to buy, and ensure their satisfaction with people skills - the heart of successful marketing. Learn what makes your customers tick, why they buy from you or your competitors, and how to make them customers for life. Language: English. Narrator: Dave Donelson. Audio sample: http://samples.audible.de/bk/aswp/000024de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Email marketing is the lifeline of your business. Every day that you´re not collecting contact information you´re missing out on tons of money and tons of security in your business. Your email list is an asset, so it´s time to get serious and start building what can and will become your biggest income stream online. It´s never too late to get started, but the best time to get started was yesterday. Email Marketing Machine goes into everything, from creating your opt in offer to how to get traffic to your squeeze page. By using the techniques in the book you´ll be able to grow you email list if you take action and stay consistent. Don´t allow fear and laziness to control your financial growth. It´s time to get started building relationships and creating your brand online. If your goal is to create valuable content for your audience and eventually sell to them so the value can be reciprocated, this book is for you. If you´re looking to get rich quick using sleazy tactics, this book is not for you. My name is Argena Olivis, and I´ve been online since 2012. I want to share all I´ve learned about growing a list of loyal subscribers that you can convert into customers. Over the years I´ve taken tons of courses and spent lots of money to learn what I´m about to teach you in one convenient audiobook. Keep in mind that you must take action to get results. Don´t just listen to this book: Use it as a guide to set up your email marketing machine so you´ll increase your profits and add value to the world. ungekürzt. Language: English. Narrator: Stephanie Harris. Audio sample: http://samples.audible.de/bk/acx0/035437de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.