Does the phrase social media marketing make your head spin? Now you can learn the simple, smart strategies all authors need to know. Social media can be confusing. You´re worn out trying to replicate the success of other authors without much luck. Before you give up, get some common-sense advice from a 20-year marketing veteran. Author Chris Syme believes that trying to mimic the success of other authors is a dangerous and expensive strategy. If you understand the why behind marketing tactics, you´ll learn how to make strong marketing decisions that produce results based on your time, resources, and skill level. Using Syme´s SMART system, you´ll discover how to approach social media like a profitable business owner. With her two decades of marketing experience, Syme takes you safely through the minefield of social media and helps you understand what truly goes into a multifaceted book-marketing campaign. In SMART Social Media for Authors, you´ll discover: The five rules of SMART marketing and how to use them to develop your first successful plan How to identify must-have social media channels that fit your goals The fundamental planning steps most authors skip at their peril How to run short- and long-term digital campaigns, including book launches And much, much more! SMART Social Media for Authors teaches you how to make your social media connect with the right people at the right time, in the right place and with the right message. If you´ve struggled to make social media work for you, then you´ll love Syme´s user-friendly, easy-to-implement, and to-the-point social media strategies. Get your marketing back on track today! 1. Language: English. Narrator: Laura E. Richcreek. Audio sample: http://samples.audible.de/bk/acx0/055645/bk_acx0_055645_sample.mp3. Digital audiobook in aax.
As the biggest website today, Facebook offers a lot of marketing opportunities and benefits that you can take advantage of and even have fun pursuing. However, while investing your time and money on the social network site can lead to a great pay-off, do bear in mind that Facebook is only one tool that you can use to obtain your objectives. Don’t become so focused on this social networking website that you end up ignoring all of the other options available to you to drive traffic to your site, build a community, and generate sales and conversions. Learn more thru this audiobook. 1. Language: English. Narrator: Steve Ryan. Audio sample: http://samples.audible.de/bk/acx0/025101/bk_acx0_025101_sample.mp3. Digital audiobook in aax.
It´s a tough time to be a scientist: Universities are shuttering science departments, federal funding agencies are facing flat budgets, and many newspapers have dropped their science sections altogether. But according to Marc Kuchner, this antiscience climate doesn´t have to equal a career death knell - it just means scientists have to be savvier about promoting their work and themselves. In Marketing for Scientists, he provides clear, detailed advice about how to land a good job, win funding, and shape the public debate. As an astrophysicist at NASA, Kuchner knows that ´´marketing´´ can seem like a superficial distraction, whether your daily work is searching for new planets or seeking a cure for cancer. In fact, he argues, it´s a critical component of the modern scientific endeavor, not only advancing personal careers but also society´s knowledge. Kuchner approaches marketing as a science in itself. He translates theories about human interaction and sense of self into methods for building relationships - one of the most critical skills in any profession. And he explains how to brand yourself effectively - how to get articles published, give compelling presentations, use social media like Facebook and Twitter, and impress potential employers and funders. Like any good scientist, Kuchner bases his conclusions on years of study and experimentation. In Marketing for Scientists, he distills the strategies needed to keep pace in a Web 2.0 world. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Marc Kuchner. Audio sample: http://samples.audible.de/bk/adbl/004412/bk_adbl_004412_sample.mp3. Digital audiobook in aax.
The first thing to understand is how Clickbank works and what it takes to make it good on probably the best affiliate marketing network on the planet. From the perspective of the potential affiliate let´s just explain by saying an affiliate is one who promotes and markets the products and services of an advertiser for a small percentage of the sale price or a commission. Get all the info you need here. 1. Language: English. Narrator: Cyrus. Audio sample: http://samples.audible.de/bk/acx0/027554/bk_acx0_027554_sample.mp3. Digital audiobook in aax.
Businesses can do well by doing good - Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate ´´causewashers´´ cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate balancing act between generating financial and social dividends. Good Works is a book for business builders, not a corporate social responsibility treatise. It is for capitalists with the hearts and smarts to generate positive social impacts and bottom-line business results. Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businessesExplains how to balance social and business goalsAuthor Philip Kotler is one of the world´s leading authorities on marketing; David Hessekiel is founder and president of Cause Marketing Forum, the world´s leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler With Good Works, you´ll find that you can generate significant resources for your cause while achieving financial success. PLEASE NOTE: When you purchase this title, the accompanying reference material will be available in your My Library section along with the audio. 1. Language: English. Narrator: Christine Marshall. Audio sample: http://samples.audible.de/bk/adbl/004742/bk_adbl_004742_sample.mp3. Digital audiobook in aax.
The words ´´lean marketing´´ have been one of the buzzwords of business for a few years now, but beneath the buzzword lays a strong, successful and above all common sense strategy. The lean marketing process is actually nothing new. The business tactics it employs are all well-known and widely used. Despite this, most businesses do not follow them in any particular order or manner. What makes lean marketing special is that it organizes its techniques into a coherent, easy to follow strategy. These steps can be followed step by step to not only launch a successful business, but stop you from launching an unsuccessful business. 1. Language: English. Narrator: Dave Wright. Audio sample: http://samples.audible.de/bk/acx0/010157/bk_acx0_010157_sample.mp3. Digital audiobook in aax.
Myself and my fellow classmates at an undergraduate university have done some research on how Wal-Mart markets there products, and what promotional strategies and other supplemental marketing techniques the firm uses to be one of the most profitable businesses in the world. We went into every deep detail on Wal-Mart´s marketing mix, and have completed this paper for a final assignment for a college level course. Our group has used an example of Great Value Bottled Water that is sold in flavors and will be released with an exclusive 100 bottled-water pack. Listen to this college report to find great definitions of marketing terms, and real-life examples that will help any student, business professional, or recreational reader be a pro at marketing. I currently hold a Bachelor´s Degree of Business Administration, and an Associates Degree of Management Technology. 1. Language: English. Narrator: Brian B. Dobbs. Audio sample: http://samples.audible.de/bk/acx0/028498/bk_acx0_028498_sample.mp3. Digital audiobook in aax.
Increase your understanding of psychological diversity and its impact in business. If you´re in business and love hanging out with other people as much as you can, it´s essential to recognize that not all customers think and feel as you do. Some 25% to 50% of the population are introverts, and overlooking this misunderstood category of people in marketing and sales can damage your income and your success. In this groundbreaking report, learn about introverts´ attitudes, behavior, preferences, and beliefs as they pertain to buying and business relationships. Find out which stereotypes of introverts are myths and which correspond to actual tendencies. Discover the implications of introvert leanings for lead generation, face-to-face selling, promotional copy, training, meetings, content marketing, and more. Absorb the insights from four in-depth case studies of business professionals who have developed a deep sensitivity to the needs of introvert clients and colleagues. You´ll learn: Why being an introvert is not a deficiency, a disability or a condition that can be ´´fixed´´ Should you go out of your way to welcome both extroverts and introverts? (Surprisingly, that depends...) The ´´bigger is better´´ bias and how it affects introverts Why aggressive friendliness can backfire with some of your customers The pauses that help introverts participate fully in interactions The importance of trust for introverts Consequences of relying too heavily on what marketers call ´´social proof´´ Extrovert/introvert differences on privacy An alternative to pushy marketing and why it succeeds with introverts Author Marcia Yudkin, who has published over a dozen books on business and communication, estimates that 70-75% percent of her clients over decades have been introverts. Marketing to Introverts incorporates results of surveys and interviews she has cond... 1. Language: English. Narrator: Marcia Yudkin. Audio sample: http://samples.audible.de/bk/bigh/000861/bk_bigh_000861_sample.mp3. Digital audiobook in aax.
Become more productive and boost the impact of your marketing efforts with Brad Batesolel´s weekly marketing tips on everything from social media to digital advertising to techniques and tools. Every week you´ll find a new and immediately actionable tip to help you build your community, track engagement, measure analytics, generate brand awareness, or help you accomplish other marketing goals. 1. Language: English. Narrator: Brad Solemon. Audio sample: http://samples.audible.de/bk/acx0/073232/bk_acx0_073232_sample.mp3. Digital audiobook in aax.
If you aspire to speak for a living, let James Malinchak show you the way. He has trained numerous professional speakers who now enjoy the flexibility and freedom that comes with the lifestyle of a professional speaker. 1. Language: English. Narrator: James Malinchak. Audio sample: http://samples.audible.de/sp/made/000191/sp_made_000191_sample.mp3. Digital audiobook in aax.
Have you considered using one of the many emerging ´´Daily Deal´´ sites to market your massage or wellness practice? Are you confused as to how these sites work, what you stand to gain from becoming involved with them, and whether they present a viable marketing opportunity for your practice? Are you tired of all the hearsay, assumptions, generalizations, and unfounded rumors that are being circulated by business owners who have never used these marketing techniques? Have you been scared by ´´horror stories´´ from business owners who have used these marketing platforms unsuccessfully? If so, then this audio book is for you.These performance marketing platforms can work exceptionally well if merchants optimize the opportunity that they present. Our practice is proof of that. And I hope that this audio book will help many others have the same experience. If you´re considering jumping onto the ´´daily deal´´ bandwagon, purchasing this audio book will help ensure that you´re making a well informed decision. And if you decide that partnering with a social buying site is, in fact, right for you, then this piece will assist you in making the experience the best it can be. 1. Language: English. Narrator: Susan Epperly. Audio sample: http://samples.audible.de/bk/open/000018/bk_open_000018_sample.mp3. Digital audiobook in aax.
Bob Bly is an award-winning freelance copywriter and marketing consultant with three decades of experience in business-to-business, high-tech, and direct marketing. He has written copy for over 100 clients; is the author of 70 books, including The Complete Idiot´s Guide to Direct Marketing and The Copywriter´s Handbook; and has appeared as a guest on dozens of TV and radio shows. Bob Bly is a master of persuasion, with the ability to write powerful copy no matter what the industry or business.This interview may contain references to dates, events, etc., that have already taken place. These references have not been omitted in order to maintain the integrity of the recording, as all Meet The Giants interviews are REAL and unedited conversations. 1. Language: English. Narrator: Mike Giles. Audio sample: http://samples.audible.de/sp/insp/000125/sp_insp_000125_sample.mp3. Digital audiobook in aax.