Business Week and New York Times best-selling author Harry Beckwith is one of the world’s most innovative and respected marketing strategists. An acclaimed writer and popular speaker, he is the founder and director of a positioning and branding firm whose clients include Microsoft, Hewlett Packard, and State Farm. In this vital guide, Beckwith discusses the four keys necessary for successful marketing in the service industry - what he calls the ´´invisible touch´´. With real-life examples, he explains strategies for setting the correct price, creating a recognized brand, designing appealing packaging, and building lasting relationships with clients. No matter what size your business is or what type of product you offer, The Invisible Touch is a marketing strategy that will help you succeed. Narrator George Wilson clearly voices all the common-sense wisdom of this indispensable book. ungekürzt. Language: English. Narrator: George Wilson. Audio sample: http://samples.audible.de/bk/reco/008008de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Are you aware of the benefits of mobile marketing and the impact that it can have on your business? Your competitors are probably developing their own mobile marketing strategies right now. Don´t get left behind! What is mobile marketing? It is communicating with a customer or potential customer using his or her personal mobile device. It is the future of marketing, and very few consumers have been exposed to it. Because of this it offers a unique and distinct advantage to business owners who are looking to increase their marketing effectiveness. Marketing has evolved a lot in recent years due to technological advances, and many businesses are finding it increasingly difficult to keep up with the changes. One of the biggest changes in technology, as it relates to marketing, is the rise of mobile marketing. This book is the complete guide for business owners looking to have a successful mobile marketing strategy. Here´s a preview of what you´ll find: Learn the common mobile marketing mistakes that you should avoid Discover great tips for a successful mobile marketing campaign A list of important steps for planning a mobile marketing strategy Ways to use mobile marketing to attract new customers to your business and reach existing ones Tips for finding your target audience And much more! ungekürzt. Language: English. Narrator: Chris Koprowski. Audio sample: http://samples.audible.de/bk/acx0/043145de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
When Ftse 100 Ceo´s were polled and asked the question, ´´Are your sales people calling on the right customers, at the right time, with the right offer?´´ 99.3% responded, ´´I don´t know.´´ Which shouldn´t surprise. Sales and Marketing are still the last bastions of protected turf, limited management scrutiny and lack of accountability. Unfortunately, the important lessons learned and the gains in effectiveness and efficiency derived from lean manufacturing have not been successfully translated to the Sales and Marketing environments. And, it´s understandable. Sales involves people doing business with people, not people doing activities with machines and processes. Sales is perceived to be more of an art form than a science. Yet, ironically, Sales is virtually a pure science and, as such, is both measurable and predictable. If we are correct, the disciplines of Lean can easily be applied to the Sales and Marketing functions resulting in significant increases in effectiveness and bottom line results. ungekürzt. Language: English. Narrator: Samuel Fleming. Audio sample: http://samples.audible.de/bk/acx0/015535de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Email marketing is the lifeline of your business. Every day that you´re not collecting contact information you´re missing out on tons of money and tons of security in your business. Your email list is an asset, so it´s time to get serious and start building what can and will become your biggest income stream online. It´s never too late to get started, but the best time to get started was yesterday. Email Marketing Machine goes into everything, from creating your opt in offer to how to get traffic to your squeeze page. By using the techniques in the book you´ll be able to grow you email list if you take action and stay consistent. Don´t allow fear and laziness to control your financial growth. It´s time to get started building relationships and creating your brand online. If your goal is to create valuable content for your audience and eventually sell to them so the value can be reciprocated, this book is for you. If you´re looking to get rich quick using sleazy tactics, this book is not for you. My name is Argena Olivis, and I´ve been online since 2012. I want to share all I´ve learned about growing a list of loyal subscribers that you can convert into customers. Over the years I´ve taken tons of courses and spent lots of money to learn what I´m about to teach you in one convenient audiobook. Keep in mind that you must take action to get results. Don´t just listen to this book: Use it as a guide to set up your email marketing machine so you´ll increase your profits and add value to the world. ungekürzt. Language: English. Narrator: Stephanie Harris. Audio sample: http://samples.audible.de/bk/acx0/035437de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Angel Olvera grew up on the harsh streets of Los Angeles, CA. Now a network marketing veteran, he knows what it takes to build a successful organization. In Your First 90 Days in Network Marketing, Mr. Olvera outlines the skills needed and shares the tips and tricks that will lead you to a successful career in network marketing. Whether you´re just starting or restarting your business, this book will guide you to success in network marketing. ungekürzt. Language: English. Narrator: Albert Corado. Audio sample: http://samples.audible.de/bk/acx0/051079de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Have you ever wanted to start a small business? Have you ever thought it was tough to do so? Unsure of how to get it started or how you will obtain customers? Or do you have a business and seem to be losing your current customers? Want to know how you can get more customers to stay in business? Do you have an idea of what you want your business to look like or grow into, but nothing seems to be heading in that direction? I completely understand your confusion and fear. There´s so much information out there on the Internet and so many self-help gurus that it either takes time to put all the information together, or you have to pay top dollar to have a guru explain it to you. My name is Susan Kilmer and I am the author of this marketing guide. Over the course of my business and entrepreneurship background, I have taught hundreds of aspiring entrepreneurs how to start a business and how to keep a business going, and one of the things they have all said at one time or another is, ´´I wish there was some manual or guide that will walk me through understanding marketing and getting customers that I know I need to know to start, operate, or grow my business.´´ I listened and I did it. I created this concise yet clear guide on how you can better understanding the fundamentals of marketing, plus how you can use these basic principles to get your first or new customers, and how you can keep your current ones. It´s not just any guide; it takes you through several things, including: What is marketing? Why is marketing so important? What is a target market and why is it so important? How do I build an effective marketing strategy? And much more! ungekürzt. Language: English. Narrator: Korbid Thompson. Audio sample: http://samples.audible.de/bk/acx0/048737de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
As the biggest website today, Facebook offers a lot of marketing opportunities and benefits that you can take advantage of and even have fun pursuing. However, while investing your time and money on the social network site can lead to a great pay-off, do bear in mind that Facebook is only one tool that you can use to obtain your objectives. Don’t become so focused on this social networking website that you end up ignoring all of the other options available to you to drive traffic to your site, build a community, and generate sales and conversions. Learn more thru this audiobook. ungekürzt. Language: English. Narrator: Steve Ryan. Audio sample: http://samples.audible.de/bk/acx0/025101de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
I believe marketing should be easy, fun, and very, very profitable. Unfortunately, most business owners struggle just to get enough customers to get by. Why do so many fail while others succeed? It´s all about marketing! Your marketing will either make or break your business. In this book you will learn fifty-seven proven marketing strategies from successful entrepreneurs who have tried everything. Why struggle to ´´reinvent the wheel´´ of successful marketing when you can just learn from entrepreneurs who have tried and tested everything you could imagine? Marketing is easy when you follow proven marketing strategies! Why you should read this book: Over 70 percent of Americans say they want to start a business...someday. Many never do. If you´ve started a business or are considering starting one, I believe you deserve to have access to the world´s greatest marketing strategies. I wrote this book to help entrepreneurs like you take their business to the next level. For me, I was born to be in business. I don’t know why or how, I just know that ever since I was young I never wanted a job. I wanted to do my own thing. I wanted to make a difference. I wanted to help others live a better life. And so I started my first business at age 13, manufacturing SAD lamps out of my father’s garage. It was a good business but I was tired of manual labor. So I started several other small ventures until age 19 when I decided to get into sales. It was the best decision I’ve ever made! Language: English. Narrator: Greg Zarcone. Audio sample: http://samples.audible.de/bk/acx0/019492de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Learn powerful online marketing strategies & tactics for your business Have you found yourself frustrated by the complexities involved with marketing your business on the web? Have you felt overwhelmed, lost, or even upset, at times, thinking about the difficulties woven into the fabric of online marketing? Does the mere thought of engaging in this highly technical field seem daunting to you? If you answered yes to any of the above questions, don´t worry, because you´re not alone. The majority of small business owners suffer from a general lack of understanding when it comes to marketing on the web. Although we might be experts in conducting online searches to find the information we´re seeking, we have a hard time positioning our businesses for visibility on the same search engines. Why is that? Online marketing is a field replete with information, some of it good, some of it outdated, and some of it downright bad. What´s more, due to the uncanny evolution of the web, things have been changing at an astounding rate. What used to work just a few short years ago might no longer work today. Understand how to build authority, boost visibility, and grow sales. In Web 4.0 Marketing: The Black Book of Powerful Online Marketing Strategies & Tactics, not only will you develop an understanding for the principles that govern online marketing, learn to build your site´s authority, and boost its visibility, but you´ll also learn how to harness this information to grow your online sales. We all know that, by mastering the skill of online marketing, we can take our businesses to the next level. In the first quarter of 2014, 198 million US consumers bought something online, which translates to roughly 78% of the 15-and-over population. And that number is only rising with each passing year. Without a true understanding of this knowledge, we´ll simply be caught in the wind. Language: English. Narrator: Smokey Rivers. Audio sample: http://samples.audible.de/bk/acx0/039443de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
The word ´´busy´´ carries a very subjective connotation with it, especially in case of Internet marketers. As a matter of fact, almost all of us Internet marketers are ´´busy´´, so to speak, but guess how many of us are ´´fruitfully´´ busy? Very few indeed, and those few people are the ones who reach the success ladder. I would tell you it is not easy to get rid of distractions so easily, especially if you are a lazy fellow like me, you would be getting bored of ´´working´´ pretty soon. The excitement would give way to boredom, which in turn would distract your attention away from internet marketing and near the things you love to do or believe. So what are those things? Learn all here. ungekürzt. Language: English. Narrator: Bill DeWees. Audio sample: http://samples.audible.de/bk/acx0/025744de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Master the tools strategies and principles provided by some of the worlds leading authorities on Marketing, Public Relations, Social Media and more. These are the tools and strategies that have been executed by small businesses and Fortune 500 companies to produce significant revenue. ungekürzt. Language: English. Narrator: Stephen L. Vernon. Audio sample: http://samples.audible.de/bk/motv/000025de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.
Nine tricks you may not know about to boost your book sales! Book publishing has become my main income stream. I earn thousands of dollars each month (passive income) with the books I put on Amazon. Since I started, I learned some new tweaks that have helped some books rise to the top, or just sell an extra copy or two each month. Take a look at these strategies and decide if it´s something you could use for your publishing or writing business. You´ll learn, among others: What involves an effective Goodreads giveaway. Tips for putting your books on Fiverr.com. Price and advertising strategies. Optimization tricks for the holiday season. A simple way to get more reviews. The easiest ways to make a little extra through affiliate marketing. Curious yet? Then don´t wait and start listening. It took me a year to figure some of these things out. So save yourself the time and learn from what worked for me. I will see you in the first chapter! ungekürzt. Language: English. Narrator: Robert Grothe. Audio sample: http://samples.audible.de/bk/acx0/064176de/bk_rhde_002536_sample.mp3. Digital audiobook in aax.